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Midas Awards® is the only international competition to recognize excellence in financial services communications on a global scale.
Besides having the coolest award in the business, why enter the Midas Awards®?
Because asking someone to choose a certain brand of potato chips, or drink a certain type of sugar infused energy drink, or wear a certain pair of trendy sunglasses is a lot different than asking someone to invest their children’s college savings into a different financial institution.
Financial Services Communications is about gaining the rarest kind of consumer trust imaginable, one that may result in a lifelong allegiance. More than anything else, it’s about convincing an uncertain and skeptical customer that, despite all they’ve heard recently about the financial industry, they give you a call, type in your client’s name after the www, because they’re one of the good guys. If you think your ads can do that, then you are why we created the Midas Awards®.(LEARN MORE).
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