Will is currently the Creative Director for Sonic–one of the top QSR brands in the U.S. He oversees all point-of-sale, photography, menu, digital, and packaging assignments. Some of this work was featured in Luerzer’s Archive last year.
As a creative director, Will has delivered impressive results for many iconic consumer brands including, Western Union, Citi, Sprint, Sears, and ExxonMobil.
As a senior creative executive at Havas Worldwide Chicago Will frequently serves as advisor, designer, writer, and strategist across the agency’s diverse roster of clients.
In 2011, Will won the international design competition for the cover of Who Cares Wins, the now bestselling book from Global CEO of HAVAS, David Jones.
In April 2012, Will served as a judge for the prestigious Cannes Young Lions Competition.
Will is also a regular contributor to business and trade publications on the topics of creative and marketing strategy. Will also keeps tabs on creative advertising, brand, design and marketing on Twitter (@willpay).