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Midas Awards Reveals Inaugural Brand Rankings Report

MasterCard, Absa, Citibank Top the List

 

New York, NY – January 15, 2015: The Midas Awards World’s Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranking of the most successful advertisers according to their achievements in the Midas Awards.

“Gutsy, effective, and creative financial service campaigns deserve a ton of credit, and so do the brands that greenlight them,” said Alisun Armstrong, executive director of Midas Awards. “They deserve to be recognized and awarded for their important creative contribution. The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry.”

Congratulations to the outstanding advertisers who earned a spot on the first-ever Midas Brand Report, and to the agencies whose campaigns were worth their weight in gold:

 

Rank

Brand

Contributing Agencies

1

MasterCard

McCann XBC*; R/GA*; FP7/DXB* (Part of McCann Worldgroup); MacLaren McCann

2

Absa

The Jupiter Drawing Room Johannesburg*; Base2

3

Citi

Publicis*

4

TD Bank

Diamond Integrated Marketing/Leo Burnett*; Tierney; Leo Burnett, Toronto

5

Sanlam

King James Capetown*

6

Akbank T.A.S

41? 29!*

7

Nedbank

Joe Public (Pty) LtD*

8

Emirates NBD

FP7/DXB* (Part of McCann Worldgroup); Liwa Advertising

9

First National Bank

DDB South Africa; Gloo

10

Synovus

Fitzgerald+Co*

     
   

*Also Featured on the 2014 Midas Report

 

The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies:

  • King Midas Grand Award - 9 Points
  • Midas Award for Innovation – 7 Points
  • Gold Award - 6 Points
  • Silver Award - 4 Points
  • Finalist Certificate - 1 Point

 

Further evidence of the strong work submitted this year on behalf of brands earning a place on the Midas Brand Ranking Report can be seen in the number of agencies whose award-winning work also earned them a spot on this year’s Midas Report, annual rankings of the best financial agencies.

Learn more about the 2014 Midas Brand Report here.

 

Press inquires are welcome and should be directed to: gmandel@internationalawardsgroup.com Phone: 1 212 643 4800

 

About the Midas Awards

Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline. 

 

About International Awards Group, LLC

International Awards Group, LLC organizes advertising and programming competitions for the following brands:

AME Awards World's Best Advertising & Marketing Effectiveness
The Global Awards World's Best Healthcare & Wellness Advertising

Midas Awards World's Best Financial Advertising
New York Festivals World's Best Advertising
New York Festivals World's Best Radio Programs

New York Festivals World's Best TV & Films

Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.



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